Increase brand awareness and effect
You have without doubt seen 3D Signs on TV in a sport event somewhere in the world. Perhaps you didn´t even know it was a 3D Sign - perhaps you wondered how it works?
More than 500 football clubs worldwide have discovered the great effect of 3D Signs in relation to increased brand value and customer preference. And with test results showing that 50-80% of the effect of a normal sport sponsorship comes from TV exposure, 3D signs get a vital positioning in the total sponsor value chain 
read more about the effect of 3D Signs.
3D Signs - also known as CamCarpets or pitch branding - have also been used extensively in a wide range of other sports ranging from cricket and rugby to badminton and table tennis. Usage in top tier international rugby and cricket is now close to 100% with the product being used in every from the Indian IPL cricket to Tri-Nations rugby.
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3D Sign (Lucozade Sport) seen from the camera position. | The same 3D Sign seen from the ground. |
When 2D becomes 3D
3D Signs are specially designed for TV through software that makes a 2D image appear 3D when viewed on television. 3D Signs can be created to work in nearly every sport at every venue – their uniqueness is the ability to be positioned where other advertising banners cannot.
In soccer, 3D Signs are positioned just next to the goal, in front of all other banners and right in the middle of the action. In rugby and cricket they are actually placed on the pitch, in camera shot the majority of the time, either on the half way line or behind the wicket keeper. At indoor venues the product can be even more effective, in basketball, badminton, tennis and table tennis stickers are placed directly on the court!
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3D Sign in Volleyball seen from the camera position. | The same 3D Sign seen from the ground. |
The main advantages of 3D Signs:
- 3D Signs are perceived as main sponsorships because of their primary positions.
- 3D Signs put the sponsor in the “winner’s position” – where other sponsor advertising is not allowed.
- 3D Signs increase “on air” time for sponsors and enhance the media value.
Sports sponsorship is probably one of the marketing tools which requires the most additional support from other tools to be effective and to achieve the maximum activation, but at the same time offers great opportunities for marketing communication spin-off activities.
So if your marketing goal is to show the uniqueness of your logo, why not support your sponsorship in a unique way with 3D Signs?
References
Choose your sport
3D Signs can be used with great benefit in many televised sports. Read more about the sport you are interested in and how 3D Signs can optimize the activation of your sponsorship.
Choose your sport here.
3D Research & Analysis
Why choose 3D Signs over other kinds of signage?
Studies show that 3D Signs not only get more exposure time on TV, but even more importantly, in e.g. soccer 3D Signs are remembered almost twice as mush as LED signs.
Read more about 3D Research & Analysis.
Free 3D Signs Simulations
Upload your logo, choose a stadium and we will return to you a 3D simulation.
Apply for a free simulation here.
