With the end of the year approaching, now is the time for reflections. The sport sponsor business has gone through tough times the last couple of years , but fortunately many positive tendencies are beginning to emerge, and that brings optimism to the sector.
At LogoPaint, we also see these positive tendencies and off course that pleases us, but we also recognize the lessons we have learned that at the end of the day have strengthened our company.
In 2010, we have had increased focus on other sports than football and with great success. As the articles in this newsletter tell, we have entered the world of netball, our engagement in tennis has been strengthened as well as in rugby, cricket and handball.
I also recommend you to read the very interesting article on sport sponsoring written by three Norwegian sponsor experts who have been so kind as to share their knowledge for the readers of this newsletter.
On behalf of the LogoPaint team, I would like to thank you all for 2010. We look forward working with you again in 2011 and hopefully many years to come. We wish you and your families Happy Holidays and a happy, healthy and prosperous New Year!!
Best regards
Mads Bredmose
Area manager
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